About Channel Source

Founded in the year 2000, Channel Source®, Inc. remains the only national  dedicated retail company that specializes in beauty. We connect brands  and retailers through merchandising services, technology, and marketing  support. We partner with sales teams to scale distribution, increase sales,  and attract new customers in key markets. Channel Source uniquely  maintains long-standing relationships with both mass retailers and beauty  industry leaders. Our national team consists of 700 merchandising  associates, 150 beauty experts and 25 dedicated celebrity influencers, who  work with brands throughout the United States and Puerto Rico.

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Our Leadership

Reginald Lyon, CEO is a graduate of Duke University and holds an MBA from The University of  Chicago, with a track record of excellence that spans more than 30 years. His experience in  packaged goods experience began at Procter & Gamble and continued to Schering and Revlon,  while he fast tracked through all levels of sales and customer marketing.

Our Team Consists Of

Retail Associates

Retail Associates

Influencers

Influencers

Field Leaders

Field Leaders

Beauty Experts

Beauty Experts